Once you are prepared to start your email drip campaign with a ready email copy, you really need to ensure that the email will not just be opened by your recipient but also influence them.
- 1 The typical open rate
- 2 How to boost the open rate of your email campaigns
The typical open rate
Open rate is the level at which your audience open the emails from you compared to the total number of targets in your email campaign. This can also be easily counted. But what for should you do it manually if there are special tools?
Tools such as Sumo, MailChimp, and ConvertKit can be used to discover the open rate of your campaign although the majority of the tools for email drip campaign are equipped by default with tools that automatically calculate the open rate of your campaign.
One major worry most marketers face is how to improve the open rate of a campaign that is below the average. Although there is always an avenue for improvement, the campaign performance is great if you get an open rate of about 21% (which is the average open rate according to studies from MailChimp).
How to boost the open rate of your email campaigns
The following extremely easy hacks can help you boost your email open rate.
1. Develop appealing subject lines
The first step is to create a subject line that will oscillate with your target audience since this will be first seen by your audience. Ensure it is brief, captivating, and specific.
Avoid using spam words in the subject lines and make sure they are unique. Use tools like SendCheckit to test the uniqueness of your subject line and check out the guide on spam words before sending your email.
2. Focus on power words
Power words are the ones that cause a psychological response or activate the emotion of your audience. The copywriter, Herschell Gordon Lewis highlighted in his book with examples, six “marketing motivators” that can boost the response rate.
- Fear: Available today only and it is forever gone.
- Exclusivity: Only 100 devices remaining, final chance to order.
- Greed: Buy One today and Get One free.
- Guilt: We’ve missed you! Probably a discount can help bring you back.
- Approval needed: Shop our new portfolio that will definitely astonish you.
- Anger: 7 methods that can be used to get discounts that companies won’t tell you.
Let’s consider the methods at which these weapons can be deployed in your subject lines that can initiate four different psychological responses from your audience.
Power words that can excite interest
Anything that is beyond our comprehension awakens interest. You can engage and spark interest in your audience by making inquiries of unusual and surprising questions (your audience will feel the urge to participate). Promise or inform them about something.
Power words that can develop confidence
The make or break of the situation depends on your choice of words. An amazing thing is tweaking your subject line can win the trust and credibility of your audience. Build trust between your brand and your targeted audience by implementing these words.
- A professional opinion of how B2B sales can be enhanced
- Valid methods of growing your brand
- Sure social media development hacking strategies
- Excellent communication improvement tools
Power words that intrigue vanity
It is in human nature to be proud of our capabilities and achievements. We continuously hunger for admiration and acceptance by other people. This human sense of vanity can be maximized to your advantage.
Examples of subject lines that can appeal to the sense of the vanity of your prospects are:
- Amazing products used by every celeb
- Complete solutions that can improve sales
- Preview our upcoming collection
Subject lines that trigger FOMO (Fear of missing out)
The subject titles incorporated with FOMO triggers awaken the fear of losing an opportunity that will initiate an action. FOMO subject lines can be incorporated in email marketing to develop a feeling of urgency. You will have that feeling that you are probably missing out some opportunities with FOMO and we might at one point also experienced this feeling too.
Examples of subject titles incorporated with FOMO are:
- The denim lover’s aspiration. Tonight only.
- Failed marketing techniques that are no longer effective.
- [URGENT] You can only watch this today.
- Final Opportunity to Attend MOZcon at HALF the price.
- Exclusive free shipping for the first 100 customers.
It is obvious that utilizing power words the proper way will boost sales as it appeals to the cravings and fears of the audience of your email campaign. Several types of power words can be combined and tweaked for maximum result.
3. Get personal
Communicate and relate with your audience as if you are having a one-on-one conversation with them. It is as simple as that. Begin your email by customizing it with your recipient’s name at every point even in the subject title to boost open rate.
4. Categorize your email list
Implementing categorization in your email campaigns can enable you to reach out to highly targeted audiences that will boost conversion rate.
Split them into small categories or groups as a segmented email list has a 14.6% boost in open rate than an uncategorized email list.
Research carried out by Lyris also discovered that segmentation is realized in:
- 39% higher open rates
- Minimum unsubscribe rates (28%)
- Higher-income and improved distribution (24%)
Categorize your email list into the groups your audience subscribed for. This makes the process automatic and helps you generate a well-categorized list.
Tip: always verify emails on your lists of recipients to be sure they are valid and the bounce rate will not be spoiled.
5. Implement double-opens
Having a contingency plan if your initial plan does not work out is an excellent idea. Implement the double open technique by resending the email a week later to your audience who initially did not open the first email.
Noah Kagan stated in his blog that he experienced an 11% increase in his open rate when he implemented the double-open technique which makes an aggregate of 30%. He was able to generate about 7,028 additional readers with just a minute effort.
Your small business can develop successfully by implementing a few numbers of hacks and email campaigns have proven to be cost-effective and the easiest. To face facts, your number of experience won’t count unless you discover how to implement power words, categorization, customization, and become an expert of captivating subject titles. And not to forget, double-opens.
Incorporate these email open rate techniques into your next email drip campaign and provide information about the effective hacks that you have tried in the comment box below.