As SEO is advancing in techniques and practice, one-page websites are becoming the point of attention. Serpbook site will tell you that SERP for a one-page website is something you want to be doing if at all you are to beat the stiff competition online.
A one-page website is about providing simple yet relevant information, enough to persuade an audience into decision making. Optimizing for one-page sites draws the attention of the audience to the essential content.
Wondering how to do it? Here are SEO tricks that will help increase the visibility of your one-page website:
Up your content game
With one-page websites, your audience has content as the ultimate value form. You may want to generate fantastic content that will keep your visitors locked on that particular material, but thirsting for more of your work.
To achieve this, consider using images and catchy phrases, quotes, and questions to provoke the curiosity of the audience. Remember you are working to bring more audiences to your one-page website as well as appeal to Google for ranking purposes. Your content should, therefore, be easily readable, fresh, up-to-date, relevant and easy to scroll through to the important sections.
The purpose of anchor texts is to direct your target audience to a particular piece of content you want them to access. Since one-page websites center around relevant content, using anchor links allows you to have control over what content your audience accesses, by helping them navigate to specific sections of your webpage.
One-page websites have their disadvantages, which makes it the more needful to build your domains authority. Your link structure dictates how authoritative your site it. The more links you have from other websites, the more confidence people have in your brand, the higher you rank on Google, and the more powerful your domain authority is.
Earn links from other websites, preferably those that are already performing well on search engines. You can contribute as a guest writer in exchange for links or lean towards building strong relationships with website owners for the same.
H1 tags give structure and form to your content. They break down your work into portions that are easy to grasp. While multiple H1 tags are a bad idea for other types of websites, one-page websites are favored by H1 tags.
With H1 tags, you have more room for using your keywords, better still, you subdivide you content to make your page more search friendly. Remember, your H1 tags provide more content for Google to index and for you to further respond to the audience’s search queries appropriately.
Since you already know that content is fundamental for one-page websites’ SEO, you must take it a step further. Enhance the readability of your content for the sake of your audience. Whether or not SEO demands you to change up sections of your content, never compromise the natural flow of your content for it.
Feature your keywords only where they naturally fit in with the rest of your content. Build ideas gradually to keep the audience flowing with you. You can even settle for the inverted pyramid style that is still reliable for reader-friendly content.
The last thing you want is to increase your bounce rates. Your one-page website literary relies on the amount of time users spend on your site. The faster they leave, the worse it gets for you on search engines. Fixing your broken link ensures your visitors are not pissed when they are met with 404-page errors.
Frequently review your site to identify links to pages and websites that are no longer working or content that has since been pulled down. Use SEO link-checker tools to get this done.
Optimize for speed
If you want to keep your audience on your page longer, you must provide them with more reasons to. If your links, anchor texts, images and video clips open quick, then your chances for a happy audience are higher. Usually, viewers will not wait for a page to load for more than 3 seconds. The pressure is higher for one-page websites.
Do all you can to improve your page speed including compressing images and video files, mainly because these elements will be useful to ensure your website doesn’t look like a mere Word document.
The truth is, one-page websites can be problematic for some businesses, even though they are an excellent solution for individual brands chasing after simplistic ways to share messages. If you are already at it, gather all these SEO tricks and get yourself all the attention you want.